Websites for trades businesses
Custom-coded websites for trades and home services businesses across the UK, designed around how your customers look for help, how they decide whom to trust and how they prefer to get in touch.
01 — What a trades website needs
A website that works as hard as you do.
Trades businesses are judged quickly. A customer with a problem, or a project to plan, usually looks at several websites before choosing whom to call. These are the things that matter most, whatever your trade.
- Services, explained clearly
- A clear page for each kind of work you want more of, written for the customer who needs it rather than as a long list of everything you could do.
- Contact that works on a phone
- Most people looking for a tradesperson are on a mobile, so phone numbers, enquiry routes and forms are designed for small screens first.
- Quotation requests
- Enquiry forms that ask for what you need to quote, such as the job and location, without being so long that people give up.
- Genuine reviews
- Reviews from the platforms you already use, displayed or linked so customers can check them at the source. Never invented.
- Your completed work
- Photographs and short write-ups of real jobs, which show your standard far better than stock images or general claims.
- Where you work
- Plain information about the areas you cover, without dozens of near-identical town pages written for search engines.
02 — Your trade
Choose your trade, see what matters.
Each trade has its own customers, regulations and ways of proving quality. These pages explain what that means for your website.
- 01Plumbers & heating engineersPeople rarely browse plumbing websites for pleasure. They arrive with a specific problem or project, and a good website recognises which one quickly.
- 02Electricians & electrical contractorsAn electrician’s website often serves very different people. Separating their needs clearly is one of the most useful things the website can do.
- 03Roofers & roofing contractorsRoofing is a high-trust purchase. Customers cannot easily see the work themselves, so they judge you by the evidence your website gives them.
Work in another trade? We also build websites for other trades and home services businesses. Tell us about yours.
03 — Package or bespoke?
Two good options, for different businesses.
Many trades website providers offer template-based packages for a monthly fee, and for some businesses that is the right choice. We build bespoke, custom-coded websites instead, quoted for each project. The honest difference:
A typical website package
- Quick to set up from a template
- Usually a fixed monthly fee
- Layouts and features limited to the package
- Hosting often bundled with the subscription
- Ownership and exit terms vary between providers
A bespoke website from Ghill Partners
- Designed around your services and customers
- A tailored quotation for your project
- Built with only the features you need
- Hosting and maintenance optional
- Ownership, access and handover agreed in your contract
Whichever you choose, ask any provider what happens to your website and domain if you leave. More on our approach is on our web design and development page, and if you already have a website, see website redesign.
04 — Questions
Trades website questions.
Something else on your mind? Ask us directly; there is no obligation.
Which trades do you build websites for?
We are currently focusing on plumbing and heating businesses, electricians and roofers, and have pages explaining what their websites need. We also design and build websites for other trades and for businesses in many other sectors, so if your trade is not listed, get in touch.
Is a monthly website package or a bespoke website better?
It depends on your business. A package can be a sensible, low-commitment start for a new or very small business. A bespoke website suits businesses that want a site designed around their own services, customers and standard of work. We will tell you honestly which fits better.
Do you guarantee more enquiries or a first-page ranking?
No. Enquiries and rankings depend on things outside the website, including competitors, reviews, reputation and how Google ranks local results. What a well-planned website can do is make it easier for the right customers to find you, trust you and get in touch.
Do you set up Google Business Profiles?
Your Google Business Profile belongs to your business and is managed in your own Google account. We make sure your website and profile present consistent details and can advise on keeping the profile accurate and complete.
Can you redesign a trades website I already have?
Often, yes. Each redesign is assessed case by case. We review the existing website, keep what is working and plan the move so the search visibility you have built up is protected as far as possible, although no one can guarantee rankings through a redesign.
Request a quotation
Tell us about your trade.
Tell us about your business, the work you want more of and any website you have now. We will arrange a conversation and follow up with a written proposal and tailored quotation.